LetzGo City Tours · post-flow sequence
Both versions written, with every point from Steph's feedback applied, then revised again with Ciaran's 31 August feedback. Version B is live in Mailchimp as of 20 September 2026; Version A is still a draft.
Where this stands: every point from the brief of 2 September is applied here. No individual guide is named in any of the six. The photos and the genuine guest reviews stay, and the reviews shown are real five-star reviews that praise the tour and the guiding without naming anyone. Reserved Access, Expert Guides, Extraordinary Stories now sits under the logo in all six.
The per-tour five-star counts are gone. All six now carry one brand-level figure, 10,728 five-star reviews since 2015, which is the audited total across Google, GetYourGuide and Viator. Version B is now live in Mailchimp: the journey was activated on 20 September 2026 and 1,419 contacts entered it. Version A is still a draft, waiting on the FareHarbor report that says which tour each of the 242 buyers booked.
Triggered by the tag purchased-dublin, which holds 242 contacts today. Note that this tag marks a Dublin booking, not a travel date: TRAV_DATE and TRAVSTATUS are still empty on every contact, so the split by travel window is not executable yet.
The guiding team as the differentiator. Guide photo and a real five-star review of the tour, no individual named.
Open email →Jameson and Guinness in a single tour. Group photo in the pub and a review of that same tour.
Open email →Sign-off email. No pressure, and the coupon stays with them either way. Review from a guest who came for the Book of Kells.
Open email →Triggered by the tag dublin-post-flow, which now holds 1,419 contacts. The whole dublin tag was ruled out: its 2,868 contacts overlap with the four live Recommend journeys and would receive two flows at once. The 1,419 were selected from the tag by email engagement and exclude everyone tagged purchased-dublin, which was verified contact by contact: zero overlap. Mailchimp does not expose which contacts are currently mid-flight in another journey, so that could not be excluded. A sample of 120 of the 1,419 puts it at roughly 7 percent, near 100 people, who are also inside an older sequence. Zero urgency here, and Paris and London become the subject rather than a footer, as agreed.
Opens by acknowledging they either went already or postponed. The guide is theirs regardless, and the coupon does not expire. Review chosen for the stories angle.
Open email →Paris. Same shape as email 2: one specific tour, one real review, one CTA. No guide named.
Open email →London, the Tower before it opens to the public, and the end of the sequence.
Open email →| Requested | How it was done |
|---|---|
| One CTA only, always a specific tour | In all six. Logo, photo, guide name and button all point to the same tour. None of them lands on a listing page. |
| Duration and price above the CTA | Its own line directly above the button, with the tour name. |
| A photo of a guide with a group, not a building façade | Real photos supplied by Steph, one per email. The photos stay as they are. Only the alt text changed, so no guide is named there either. |
| No individual guide named | Applied to all six. Body copy, the quoted review, the attribution line and the image alt text were all changed. The photos and the reviews stay, as asked. |
| An "are you still travelling?" link | In the footer of all six, pointing to the Mailchimp preference page, which is where the field is actually corrected. |
| REFER10 coupon | Kept, unchanged. |
| Visible social proof on the review | The words "5 stars" are gone. In their place: ★★★★★ in yellow plus the icon of the platform the review came from: Viator, Tripadvisor or GetYourGuide. |
Mailchimp builds both segments on its own, with no new field.
| Version A | travelling within 30 days AND joined the list in the last 30 days, OR travelling in 1 to 3 months AND joined in the last 90, OR travelling in 4 months or more AND joined in the last 180 |
|---|---|
| Version B | everyone else on the list, plus the 6 people with no data |
Both versions are configured to exclude anyone who already bought (purchased-dublin), as a safety net.
| Number | Source |
|---|---|
| Duration and price of the 4 tours | Read from each tour's public page on letzgocitytours.com on 25 August 2026. Values in € and £, the way the site displays them. |
| Five-star reviews | One brand-level figure in all six: 10,728 five-star reviews since 2015, out of 12,794 guest reviews in total, across Google, GetYourGuide and Viator. Audited against the panel's full monthly rating history on 2 September 2026. Per-tour counts were dropped because several near identically named listings exist per tour on the platforms. |
| Reviews quoted | Verbatim from the dashboard. Author, rating, platform and month all check out on each one. Dates run from July to August 2026. |
| Platform icons | The same ones already used in the LetzGo reviews dashboard, served over HTTPS from letzgo.altavance.media/dublin-postflow-v2. Email clients that block images show the platform name instead of the icon. |
| Brand promise placement | Reserved Access, Expert Guides, Extraordinary Stories sits directly under the logo in all six, in the header band. |
Review figures audited against the LetzGo reviews panel on 2 September 2026. Version B went live on 20 September 2026. Version A stays on hold until the FareHarbor report arrives.